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Campaign tasks:
This year we concentrated on the staple Aqua Vision line - BotaniQ Original puree. Our task was to shoot a beautiful TV-commercial that would emphasize Aqua Vision naturalness and support the slogan “Made by nature”. We continued the line that was started in SAR while shooting the first TV-commercial with wild animals.
Creative conception:
Natural product is made by nature itself. Forest animals are busy with ordinary forest activities but suddenly a chance becomes the reason of the event that causes another action… This chain leads to finding and gathering berries that grew in the cleanest and farthest corner of northern nature. The matter is that the ripest berries are here.
Coca-Cola Company is the biggest soft drinks manufacturer in the world.