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Situation:
Everything has started with chocolate sweets. During the visit to Ukraine Paco Rabanne got to know an ordinary Ukrainian girl while visiting Ukraine in the view of “Shedevr” package exclusive design presentation. A year later she became his top-model in Paris, his muse.
Campaign tasks:
Introduce “Shedevr” brand as a stylish and desirable gift that will be liked by a woman and express admiration with her femininity.