“Technosila” hypermarket network action is devoted to the beginning of school year. The main advantages of “You have a holiday today” action: every buyer receives up to 55% of the goods total cost to his bonus card.

What do adults do on the 1^st September? They rush to Technosila sell-out just as their children go to school. What about their conscious children? They have no choice but to get ready for school to the extent of their possibilities and the way they like. This bore the idea to collect a first-class “line” consisting of conscious kids who came to celebrate the Day of Knowledge wearing pyjamas, Indian or devil dresses and with pets. And where do parents look? They look at “Technosila”!