Situation:
In 2005 the bank decided to focus not only on the corporate service but also on individual consumers. It was necessary to implement a series of changes from the marketing point of view. Namely the bank had to change its brand style and visual cover. The bank name was too long and difficult for individual consumers and the logo was good only for the beginning of the 90s and for large-scale corporate customers.
Campaign tasks:
Bank repositioning for corporate customers into the bank for both juridical and physical persons.
Creative conception:
Introducing of new external style, logo and name are pretty revolutionary actions for a bank. However the decision to shorten the full bank name to FUIB abbreviation was accepted. New logo appeared – a red circle with FUIB inscription on it. In order to work with individual customers “Comfortable Bank” positioning and communication strategy were developed.
FUIB – First Ukrainian International Bank is a modern, open and dynamically growing bank. Having started its work in 1991 with international transactions for the national industry leaders, FUIB widened its services range, entered the TOP 10 biggest Ukrainian banks list and fixed its reputation as a stable and reliable institution.
The FUIB (First Ukrainian International Bank) ranks with Ukraine’s most stable and trustworthy commercial banks. FUIB is known for a balanced and constructive strategy placing major emphasis on top-quality and reliable services, with all operations open to the public eye, winning maximum customer confidence.
