Campaign tasks:
Actualize the needs for purchasing of the last 400 off-road cars. Sell out 400 PRADO during 6 month. Inform the consumers about limited proposal and best car price.
Creative conception:
We cited real statistic data to drivers. We reminded about real situation on the roads and informed that there almost no other cars for these roads:
- 85% of road carpet in Ukraine needs renewal.
- 33000 kilometers of pits.
- 300 days of dirt in a year.
Bad roads and good price for TOYOTA PRADO are good motivation to change the car without hesitation!