By 2006 “AVK” company had been perceived as a national manufacturer, its products were considered reasonable (from cheap biscuits to chocolate sweets). The brand was associated with values common to all mankind (love, cosiness, care, family).

Formation of “AVK” brand image and its sub-brands as an attribute of ideal life and “luxury”, brand image promotion to the “premium” level.  

“AVK” company “Persona” brand promotion as a gift that will always be appropriate for business-partners, colleagues, managers and successful friends. This gift should emphasize the status, success and individuality of the recipient. Brand values: success, status/power, prestige, recognition, individuality.