The goal of campaign is to inform about “Nasha Ryaba” products naturalness; form the perception: “Nasha Ryaba” is the natural source of health for the whole family.

TV-commercial series are joined by the common idea: “Are you looking for naturalness? It occurs in nature and “Nasha Ryaba” as well!” Every TV-commercial is a story about looking for naturalness and the ways to bring it to our life. The stories are allegoric. People are looking for naturalness in different ways and places. However a stable source of naturalness for our characters is tasty and natural “Nasha Ryaba” chicken.