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TAKING CARE ABOUT UKRAINE Imaging campaign
Client: ORANTA

Situation:

In 2006 “Oranta”, the biggest participant on the insurance market, began to lose its position in connection with dynamic market development and appearance of new players. “Oranta” was perceived as slow and bureaucratized insurance company, USSR National Insurance legatee.

Campaign tasks:

Market leader image formation not only in financial rates but also as a market trendsetter, innovative technologies and product services integrator. Inform the consumers about “Oranta” brand positioning by means of “I trust my own stability to “Oranta” key motivation.

Creative conception:

People more frequently speak special “Oranta” language. The only gesture is enough to understand each other – arch-shaped hands looking like “Oranta” logo. This gesture is the symbol of “Oranta” and means stability, protection and confidence in the future.


NJSIC “Oranta” is the largest insurance company on the classic insurance market of Ukraine.


Oranta is a leader of the classical insurance market of Ukraine.

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