Our agency had to create a tactical rousing TV-commercial, that will increase knowledge of “Korolevskiy Sharm” (Royal Charm) TM in the shortest possible time, provide sweets name memorability and, of course, stimulate the wish to buy crowned sweets immediately. Spirit and mood of the campaign should be provoking, funny and aesthetically-tasty.

“AVK” company is one of the biggest Ukrainian confectionery manufacturers.