Objectives of the campaign "Everything speaks of quality" is to inform consumers on product's quality and to increase market share and purchase frequency of ‘Akvamarin' canned fish.

"Akvamarin" is a really good product: selected pieces that "made in sea", nutrient qualities and taste and assortment and a full can. Would should we use to put a stress on in advertising? After long-lasting discussions, thoughts and tasting we decided to speak of everything. To be correct just about one thing. About quality.