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EVOLUTION OF PERFECTION
Product campaign
Client: LEXUS
Situation:
New third generation RX model launch – Lexus brand greatest event of 2009. RX is the key brand model: its sales make the lion’s share of the market.
Campaign tasks:
The goal of new campaign is to tell vividly about the third generation Lexus RX 350 sales onset. Lexus RX 350 is the reference model in the segment of premium-class crossovers.
Creative concept:
Lexus perception in Europe, Russia and Ukraine is totally different. People in Europe drive hybrid models with innovations in mind. As for our country people prefer status and luxury. That’s why we inform about status and luxury.
