Luciano Carvari shoes are perceived by the consumers as fashionable and pretty expensive. All previous campaigns were focused namely on “the high style”.

We had to destroy the stereotype that Luciano Carvari is very expensive fashionable shoes and tell a transcendental beautiful story about new collection, emphasizing on the low cost of fashionable shoes.

Shoes price is one of the details. The cost may be low, but it is the very reason of its importance. This was the birth of “True Details” concept. The price was turned into a little butterfly that bore a big tsunami. And every picture from the new catalogue is “a tsunami”: a difficult game situation, fixed on the very peak. And somewhere in the depth there is almost imperceptible small detail – the reason we want to find. And there is the price behind this reason. If you want to know the price you have to solve the riddle.

Luciano Carvari TM men and women shoe-shop and accessories network. TM Luciano Carvari product mainstream may be described as “fashion”.