To avoid stereotypes and clichés in the Paint advertising (paint is something beautiful and emotional). To stress out that TRIORA is a paint of European quality that coats surface easily and can be cleaned effortlessly without losing its emotional features.

Why people paint walls? To make them beautiful, of course. Pity that walls' life is not easy at all. Sometimes champagne spoils it, sometimes one hits it with a ball, sometimes hippo leans against it passing by. Then freshly painted wall fades in the sun and vanishes under layers of dirt. Not when you use TRIORA paints. Walls that were painted with it could definitely be washed from any kind of dirt and will make you happy with their bright and intensive colour. For a long long time. Until you get bored.