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STRAUS Product campaign
Client: TRIORA

Campaign tasks:

Avoid clichés and stock phrases in paint advertising (paint is something beautiful and emotional). Focus on the fact that TRIORA is the European quality paint which is easy to apply and wash without leaving out the emotional aspect.

Creative conception:

Why do people paint walls? To make them beautiful, of course. However their lives do not seem to be easy. Sometimes they are soaked in champagne, sometimes beaten with a ball, sometimes a passing hippo rests his buttocks on the wall. And this freshly painted beauty fades in the sun and disappears under the dirt. However this doesn’t happen when you paint with TRIORA. Walls painted with it can be easily cleaned and will make you happy with their bright and rich color for a long time. Very long time. Until you are bored with it.