TV ad Watch movie (pop up)
Save file
(MPEG). 4.84мб
Print
Large picture (pop up)
Print
Large picture (pop up)
12+2 Product campaign
Client: ORANTA

Situation:

During 2007 “Oranta” had been holding 2 big product advertising campaigns suggesting a range of new insuring products. In 2008 the company planned to continue car insurance promotion as the sales leader in 2007.

Campaign tasks:

Unveil a unique advantage of KASKO insurance product (hull insurance) 12+2: you can buy a year long KASKO and get 2 additional months of insurance only in “Oranta”.

Creative conception:

TV-commercial characters are “Oranta” customers who got to use additional privileges being surprised when they don’t get them in other everyday situations: “What about plus two?”.

NJSIC “Oranta” is the largest insurance company on the classic insurance market of Ukraine.


Oranta is a leader of the classical insurance market of Ukraine.

Other works

Оберегая УкраинуСтраховка с доставкой