
Watch movie (pop up)


Situation:
During 2007 “Oranta” had been holding 2 big product advertising campaigns suggesting a range of new insuring products. In 2008 the company planned to continue car insurance promotion as the sales leader in 2007.
Campaign tasks:
Unveil a unique advantage of KASKO insurance product (hull insurance) 12+2: you can buy a year long KASKO and get 2 additional months of insurance only in “Oranta”.
Creative conception:
TV-commercial characters are “Oranta” customers who got to use additional privileges being surprised when they don’t get them in other everyday situations: “What about plus two?”.
NJSIC “Oranta” is the largest insurance company on the classic insurance market of Ukraine.