
The point of the tariff offer from TM PRIVET is the most favorable rates for residents of small towns. The smaller the town is, the lower cost of telecommunication services is. The offer also includes the most demanded service among the subscribers - "the favorite numbers".Since the tariff is designed primarily for residents of small towns, communication had to be simple, understandable and soul.
Creative Team Sahar: "We wanted to turn back on the usual "mobile" messages - on the benefits, convenience and others, too rational benefits. In the mobile communication there is something deeper than the calculations the price and quality - the desire to be constantly present in the life of another person, be in touch with him, remember him and be sure that he remembers you".And to communicate this feeling, you do not need loud statements - well thought-out details, sincere and well playing actors, the director, who will be able to turn an evening in the Library Square into the morning in sun-drenched huge avenue."