Looking for naturality?

On September 14 a brand image campaign of "Nasha Ryaba" begins to broadcast in Ukrainian TV channels the first TV commercial of the series. The objective of a campaign is to communicate the naturality of products of TM "Nasha Ryaba and to form perception: "Nasha Ryaba " is a natural source of health for all family members. "For the brand "Nasha Ryaba" is a very important stage now to form and consolidate a new communication platform, the basic idea of which is the naturality of products. This campaign we put into life in partnership with the creative bureau "SAHAR". This is our second joint advertising project, which, in our view, will help to consolidate in the minds of consumers the reference that "Nasha Ryaba" produces natural products for healthy living.The success of the project we will judge at the end of this year," - says Eugene Shatokhin, Vice Chairman of the Board for Marketing and Sales of JSC "Myronivsky Hliboproduct". A series of TV commercials joined by a common idea: "Looking for Naturality? It is in the nature and from Nasha Ryaba!"Every TV commercial is a story about the search for naturality and the ways to bring it into our lives. The stories are allegorical. People are looking for genuineness in different ways and in different places. And here is a constant source of "naturality" to our heroes - a tasty and natural chicken "Nasha Ryaba".